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Cookie Policy

Last updated: 22 September 2026

Forest Branding and Digital Media Ltd. ("Forest Branding", "we", "us", or "our") uses cookies and similar technologies on our website to help the website function, understand how visitors use it, improve website performance, and, where permitted, support marketing and advertising activities.

This Cookie Policy explains what cookies are, the types of cookies and similar technologies we may use, why we use them, how consent works, and how you can manage your preferences.

This policy applies to cookies and similar technologies used on the Forest Branding website and should be read together with our Privacy Policy.

01 What Are Cookies?

Cookies are small text files that a website may store on your computer, mobile phone, tablet, or other device when you visit the website.

Cookies may allow a website to:

  • remember information about your visit;
  • maintain necessary website functions;
  • recognise your device during a session;
  • remember preferences;
  • understand how visitors interact with the website;
  • measure website performance;
  • support security and fraud prevention; or
  • support advertising and marketing measurement.

Cookies may be set directly by Forest Branding ("first-party cookies") or by third parties whose services are used on our website ("third-party cookies").

We may also use technologies that perform functions similar to cookies, including pixels, tags, scripts, local storage, tracking technologies, and other identifiers. References to "cookies" in this policy include these similar technologies where appropriate.

02 Cookies and Irish Law

Because Forest Branding operates in Ireland, our use of cookies and similar technologies is subject to applicable Irish and EU requirements, including the European Communities (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulations 2011 ("ePrivacy Regulations") and, where personal data is processed, the General Data Protection Regulation (EU) 2016/679 ("GDPR") and the Data Protection Act 2018.

Under the Irish ePrivacy rules, consent is generally required before information is stored on, or accessed from, a user's device through cookies or similar technologies.

There are limited exceptions, including technologies that are strictly necessary to provide a service explicitly requested by the user and certain technologies used solely for carrying communications over an electronic communications network.

The Irish Data Protection Commission ("DPC") also states that consent for non-exempt cookies must be a clear, affirmative, freely given, specific, informed and unambiguous choice.

03 Types of Cookies We May Use

Depending on how the website is configured and the services available on it, cookies may fall into the following categories.

3.1 Strictly Necessary Cookies

These cookies are required for the website or a service explicitly requested by you to function properly.

They may support functions such as:

  • page navigation;
  • security;
  • session management;
  • form functionality;
  • consent preferences;
  • load balancing;
  • accessibility or technical preferences; and
  • other essential website operations.

Because these technologies may be necessary to provide a service you have requested, they may fall within the applicable exemption from the consent requirement.

We do not use the "strictly necessary" category to avoid obtaining consent for analytics, advertising, targeting, or other non-essential tracking.

3.2 Preference or Functional Cookies

These cookies allow the website to remember choices or settings made during your visit.

For example, they may help remember:

  • language or display preferences;
  • interface settings;
  • previously selected options; or
  • other functionality designed to make the website easier to use.

Where these cookies are not strictly necessary under applicable law, they will only be activated where the required consent has been obtained.

3.3 Analytics and Performance Cookies

Analytics technologies help us understand how visitors use our website.

Depending on the tools deployed, information may include:

  • pages visited;
  • time spent on pages;
  • navigation patterns;
  • traffic sources;
  • device and browser information;
  • approximate geographic information;
  • interactions with website elements;
  • referral information; and
  • technical performance information.

We use this information to help us understand website usage, identify technical issues, improve content and navigation, and evaluate website performance.

Analytics cookies are not treated as strictly necessary merely because they help us improve the website. Where applicable, we will obtain consent before using them.

3.4 Advertising and Marketing Cookies

Advertising and marketing technologies may be used to understand interactions with marketing content, measure advertising activity, support campaign attribution, or help deliver more relevant advertising.

Depending on the technologies deployed, they may be capable of:

  • recognising a browser or device;
  • recording interactions with advertising content;
  • measuring conversions;
  • connecting website activity with advertising campaigns;
  • creating or contributing to audience segments; or
  • measuring the effectiveness of advertising.

These technologies are generally non-essential.

We will not activate advertising or marketing cookies that require consent until the appropriate consent has been obtained.

The DPC specifically identifies targeted advertising and conversion tracking among technologies that are not exempt from the requirement to obtain consent.

04 Third-Party Cookies

Some cookies or similar technologies may be placed or accessed by third-party service providers whose services appear on or support our website.

These providers may include categories such as:

  • analytics providers;
  • advertising and measurement providers;
  • website functionality providers;
  • video or embedded-content providers;
  • social media services;
  • security providers;
  • customer relationship or communication platforms; and
  • other technology providers.

The actual third-party technologies operating on the website may change over time as we add, remove, replace, or update services.

Where a third-party service processes personal data, that processing may also be subject to the third party's own privacy documentation.

We do not describe a third-party provider as being used by Forest Branding unless that provider is actually deployed on the website.

05 How We Obtain Cookie Consent

Where consent is required, we use a cookie consent mechanism to give visitors meaningful control over non-essential cookies and similar technologies.

The consent mechanism may allow you to:

  • accept permitted categories of cookies;
  • reject non-essential cookies;
  • manage individual categories; and
  • change your preferences later.

Non-essential cookies should not be activated before the required consent has been obtained.

The DPC advises that consent mechanisms should not rely on pre-selected options or deceptive design and that users should be able to make a genuine choice about which cookies they permit.

06 Withdrawing or Changing Your Consent

You can change or withdraw your consent to non-essential cookies at any time.

Your cookie preference controls should be accessible through the website's cookie settings mechanism.

Changing your preferences may not remove cookies that were already placed on your device immediately. Depending on the technology involved, you may also need to delete existing cookies through your browser or device settings.

The DPC states that users must be able to withdraw or vary consent at any time and that withdrawing consent should be as easy as giving it.

07 Your Browser Settings

Most modern web browsers allow you to:

  • view stored cookies;
  • block cookies;
  • delete cookies;
  • block third-party cookies;
  • allow cookies only from selected websites; and
  • receive warnings before certain cookies are stored.

If you disable all cookies through your browser, some website functions may not operate correctly.

Browser controls are separate from Forest Branding's cookie consent mechanism. Changing browser settings may affect other websites you visit as well.

08 How Long Cookies Remain on Your Device

Cookies may be either session cookies or persistent cookies.

Session cookies

Session cookies are generally removed when you close your browser.

They may be used for functions that are necessary during a particular website session.

Persistent cookies

Persistent cookies remain on your device for a defined period or until they are deleted.

Their duration depends on the purpose for which they are used and the configuration of the relevant technology.

We seek to avoid retaining cookies or similar technologies for longer than reasonably necessary for their stated purpose.

Where consent is required, we also take account of applicable requirements concerning the ongoing validity and management of cookie consent.

09 Cookie Consent Preferences

Where we use a cookie or similar technology to remember your consent preferences, that technology may be necessary to remember the choices you have made.

This may allow the website to recognise that you have already provided or declined certain permissions and avoid repeatedly asking you the same question during the relevant preference period.

Consent records and preference information may be retained for an appropriate period to demonstrate and administer your choices.

10 Personal Data and Cookies

Not every cookie contains personal data.

However, information associated with cookies or similar technologies may constitute personal data where it relates to an identified or identifiable individual.

Where cookie-related information constitutes personal data, we process it in accordance with applicable data protection law.

This may include requirements concerning:

  • transparency;
  • lawful processing;
  • purpose limitation;
  • data minimisation;
  • security;
  • retention;
  • data subject rights; and
  • international transfers.

Our Privacy Policy provides further information about how Forest Branding processes personal data.

11 Analytics and Website Improvement

Where permitted and where the relevant consent has been obtained, we may use analytics technologies to understand how visitors interact with our website.

We may use aggregated or otherwise appropriately handled information to:

  • identify frequently visited pages;
  • understand navigation patterns;
  • improve website structure;
  • identify technical problems;
  • evaluate content performance;
  • improve user experience; and
  • understand general website traffic trends.

Analytics information is used to understand website activity rather than to provide visitors with a service they have specifically requested.

Accordingly, analytics technologies will not automatically be treated as strictly necessary simply because they provide useful information to Forest Branding.

12 Marketing and Conversion Measurement

As a digital marketing company, Forest Branding may use marketing and conversion-measurement technologies on its own website.

These technologies may help us understand whether website activity results from particular marketing channels or campaigns.

For example, where applicable, such technologies may help us understand:

  • which marketing channel referred a visitor;
  • whether a visitor interacted with a campaign;
  • whether a visitor completed an enquiry;
  • whether a marketing activity generated a conversion; and
  • how different marketing activities perform.

Where these technologies require consent, we will obtain consent before activating them.

We will not treat conversion tracking as strictly necessary merely because it helps us measure our marketing activity.

13 Social Media and Embedded Content

Our website may contain links, features, integrations, or embedded content provided by third-party services.

Depending on how those services are implemented, they may use cookies or similar technologies.

Examples may include:

  • social media content;
  • videos;
  • maps;
  • sharing tools;
  • embedded media; or
  • other third-party content.

Where an embedded service requires non-essential cookies or similar technologies, the relevant technology may remain inactive until the required consent has been provided.

Once you interact with or access a third-party service, that service may process information according to its own privacy and cookie policies.

14 Security-Related Technologies

We may use cookies or similar technologies for security and fraud-prevention purposes.

These technologies may help us:

  • identify abnormal activity;
  • protect website forms;
  • prevent abuse;
  • maintain website security;
  • distinguish legitimate activity from potentially automated or malicious activity; and
  • protect our systems and users.

Where such technology is strictly necessary for a security function or another service explicitly requested by the user, it may fall within an applicable exemption.

15 Changes to the Cookies Used on Our Website

The technologies used on a website can change.

We may:

  • introduce new functionality;
  • remove existing functionality;
  • change analytics tools;
  • change marketing technologies;
  • replace third-party providers;
  • modify cookie durations; or
  • update the purposes for which technologies are used.

When these changes affect the information provided in this Cookie Policy or require a different consent approach, we will update this policy and, where required, request appropriate consent.

For this reason, the cookie categories described here should be understood as categories of technologies we may use rather than a claim that every technology described is active at every moment.

16 Your Data Protection Rights

Where cookie-related processing involves your personal data, you may have rights under applicable data protection law.

Depending on the circumstances, these may include the right to:

  • access your personal data;
  • request correction of inaccurate information;
  • request deletion;
  • request restriction of processing;
  • object to certain processing;
  • request data portability where applicable; and
  • withdraw consent where processing relies on consent.

You may also have a right to object to direct marketing and related processing where applicable.

Further information about these rights is provided in our Privacy Policy.

17 International Transfers

Some technology and service providers used in connection with our website may process information outside Ireland or the European Economic Area.

Where personal data is transferred outside the EEA, Forest Branding will take appropriate steps to ensure that the transfer complies with applicable GDPR requirements.

Depending on the circumstances, safeguards may include:

  • an adequacy decision;
  • Standard Contractual Clauses;
  • other legally recognised transfer mechanisms; or
  • supplementary safeguards where required.

Further information is available in our Privacy Policy.

18 Data Security

We take reasonable technical and organisational measures to protect information processed through cookies and similar technologies.

However, no website, online service, or electronic transmission can be guaranteed to be completely secure.

Where third-party providers are involved, we assess their role and the applicable contractual and legal arrangements as appropriate to the nature of the processing.

19 Children

Our website and services are primarily intended for businesses and professional audiences.

We do not knowingly use cookies or similar technologies for the purpose of collecting personal data from children in circumstances where such processing is not appropriate or permitted by law.

If you believe that information relating to a child has been collected through our website inappropriately, please contact us.

20 Contact Us

If you have questions about this Cookie Policy, our use of cookies, or your cookie preferences, you can contact:

Forest Branding and Digital Media Ltd.

Company: Forest Branding and Digital Media Ltd

Address: Kilmacleague, Dunmore East, Waterford, X91 C2V9, Ireland

Website: forestbrandingdigital.com

Email: info@forestbrandingdigital.com

We will consider and respond to privacy and cookie-related enquiries in accordance with applicable law.

21 Complaints

If you have concerns about our use of cookies or similar technologies, please contact us first so that we have an opportunity to review your concern.

You may also contact the Irish supervisory authority:

Data Protection Commission

Ireland

The Data Protection Commission provides guidance concerning cookies, tracking technologies, consent, and data protection rights.

22 Updates to This Cookie Policy

We may update this Cookie Policy from time to time.

Any updated version will be published on this page with a revised Last Updated date.

You should review this policy periodically to understand how cookies and similar technologies are used on our website.

Last Updated: 22 September 2026

Contents

01 What Are Cookies? 02 Cookies and Irish Law 03 Types of Cookies We May Use 04 Third-Party Cookies 05 How We Obtain Cookie Consent 06 Withdrawing or Changing Your Consent 07 Your Browser Settings 08 How Long Cookies Remain on Your Device 09 Cookie Consent Preferences 10 Personal Data and Cookies 11 Analytics and Website Improvement 12 Marketing and Conversion Measurement 13 Social Media and Embedded Content 14 Security-Related Technologies 15 Changes to the Cookies Used on Our Website 16 Your Data Protection Rights 17 International Transfers 18 Data Security 19 Children 20 Contact Us 21 Complaints 22 Updates to This Cookie Policy
Forest Branding and Digital Media Ltd

Forest Branding and Digital Media Ltd is a digital marketing agency bringing brand strategy, performance marketing, paid media, social, and creator partnerships into one connected approach.

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